SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine
results and encompasses both the technical and creative elements required to improve
rankings, drive traffic, and increase awareness in search engines. There are many aspects to
it, from the words on your page to the way other sites link to you on the web. Sometimes it is
simply a matter of making sure your site is structured in a way that search engines
understand. IT is isn’t just about building search engine-friendly websites. It’s about making
your site better for people too. This helps you to improve keywords ranking and website
visibility in Search Engines like Google, Yahoo, Bing etc.